Social network Twitter has announced that it will ban all political advertising worldwide from 22 November.
In a tweet, the company’s CEO Jack Dorsey said: “We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought.”
“While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics.”
Full details of the ban by Twitter are expected to be released by 15 November, with the ban taking effect from 22 November, during the UK general election campaign.
Ads in support of voter registration will not be affected by the ban, but it is thought that political party adverts will be stopped. Over recent years, an increasing number of adverts have been placed on social media by political parties, rather than on traditional forms such as billboards.
Facebook recently ruled out banning such advertising and responded to Twitter’s announcement by saying “In a democracy, I don’t think it’s right for private companies to censor politicians or the news.”
The announcement by Twitter has received mixed reactions but Hilary Clinton tweeted “This is the right thing to do for democracy in America and all over the world.”